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  • Writer's pictureCoastal Films

Social Media Marketing Campaign For Local Hawaii Business // Part 2

Updated: Jan 28, 2023

Maximum effectiveness for paid ads

When it comes to social media ad campaigns, the QUALITY of the content you pay to promote is paramount to the success of your campaign. It's one of the most effective modern marketing tools, and can yield an incredible return on your investment.


Quality is everything. The first 3 seconds are absolutely vital to capture the viewer's attention to stop their scroll. Once you have your attention, you have a short amount of time to KEEP their attention long enough to make them realize they can't live without your product. This is where the experience of a professional creative agency comes in. We will help you carefully hone your message and delivery for maximum possible effectiveness.

Let your audience daydream

Whether they're bored at work dreaming of their upcoming vacation, or it's just running in the background of their mind, give them something to aspire to. As seen in the ad above, the content is aimed at capturing the attention of would-be beach goers. The technical side of the ad will target a range of people from those already searching for the perfect pair of eco-friendly sunglasses, to people stuck in the dead of winter looking forward to an upcoming tropical getaway. It is important to make content that STANDS OUT and also gets them excited about their upcoming days at the beach. The secret to selling someone a functional fashion accessory is getting them to visualize themselves having a great time wearing your product. Once you have that, it's a NEAR GUARANTEED SALE.

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